Blend Like a Local

Client: THesis Hotel Miami

The Challenge: THesis, South Florida’s newest boutique hotel, is currently unknown in the marketplace. The lack of consumer awareness coupled with inconsistent social media presence has made this now perceived as just another hotel.

The Idea: When staying at THesis, guests are given the opportunity to immerse themselves in the authentic culture of the community. It will distance guests from the commotion of crowds and tourist traps in Miami, while introducing them to hidden gems that locals love. This newfound positioning establishes THesis as a unique community hub, that provides genuine and personalized experiences in ways that showcase the local community from an insider’s perspective.

Assoc. Creative Director / Photography / Book Co-Editor: Maria Emilia Becerra

*Credits at the bottom