G Spot

*Communication Arts Magazine - Winner of its 63rd Advertising Annual Competition (Nov/Dec 2022 issue)

Client: Google Fonts & HMCT

The Challenge: Create a typographically-led campaign based upon one or many articles of the UDHR as a call to action or awareness. No matter our origins or where we live now, we should all have access and rights to education, the right to choose, freedom, justice, etc. 

The Idea: Only 13 states in the US require sex education to be medically accurate, and as the No. 1 website, Google is the destination for individuals seeking answers. We’ll create a type-led campaign based on the most-Googled sex questions, and we’ll invite teens from across the globe to find the G Spot. It’s a safe space for people to learn, ask questions, and get reliable information. The campaign will challenge preconceived notions and stigmas regarding safe sexual health for the next generation.

Art direction / Design / Video: Maria Emilia Becerra

Team Members: Giovanni Aprigliano, Abigail Pak, Keagan Larkins, Cristina Ameller.